Resources for QAFP Professionals

 

Qualified Associate Financial Planner™ Professional Toolkit

Your goal is to ensure that you help clients achieve their financial objectives now and in the future. This Toolkit is your go-to hub for the latest tools and resources, designed to be applied to your professional practice immediately – to help you serve your clients better.

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Promote
Enhance Practice
Client Resources

 

 

Promote Your Certification

 

 

1. Promote Yourself as a QAFP™ professional

Leverage the following examples to describe the role you play as a professional financial planner.

 

QAFP Professional Value Proposition

Looking for an effective way to describe the difference you make in your clients’ lives? FP Canada engaged in qualitative research on the functional and emotional value of financial planning. The result is a value proposition that conveys the meaningful role you play in the lives of your clients:

300x100QAFPHow we manage money shapes our lives. But making financial decisions can be stressful and confusing. No matter what your financial situation, your goals deserve attention. You may not know how to start or where to turn. A Qualified Associate Financial Planner™ professional can make all the difference.

QAFP professionals appreciate the demands and priorities of people’s diverse lives and their everyday financial concerns. You can trust these skilled, knowledgeable, and ethical professionals to understand your needs and provide you with a holistic financial plan that fits your life and supports your goals. This is where confidence begins.

 

QAFP Designation Tagline

Where Confidence Begins, the QAFP designation tagline, summarizes the certification value proposition. You can download the tagline certification logo from the FP Canada website to use on email signatures, business cards, social media and online profiles, websites and all other communications with your clients and colleagues.

‘Elevator Pitch’ –spark interest in the value of what you do – for when you have 60 seconds to desctibe what you do

"Many people worry about money. No matter what your financial situation, your concerns deserve attention. Need some professional advice, but not sure how to start or where to turn? I understand everyday financial planning matters and will give you advice that fits your life and supports your goals. This is where confidence begins."

 

2. Share Your Digital Badge

Promote your certification through a custom, blockchain-verifiable digital badge, which includes a QAFP™ professional digital badge and certificate. This easily shareable credential allows clients, employers and others to securely and confidently verify your certification status across all types of online platforms, including email signatures, websites and various social media accounts.

 

Log in to your FP Canada Portal and click on the ‘View my QAFP Digital Credential ’ link. On your digital credential page click “Add to Email Signature ”, located on the left-hand side, to access step-by-step instructions. Instructions are available for Outlook and Gmail users.

To add your digital credential to your website or blog, sign in to your FP Canada Portal and click on the ‘View my QAFP Digital Credential ’ link. On your digital credential page click “Embed Credential ”, located on the left-hand side, to access step-by-step instructions. You can choose to embed just the credential image (badge or certificate) or the full page of your digital credential.

To add your digital credential to your LinkedIn page, sign in to your FP Canada Portal and click on the ‘View my QAFP Digital Credential ’ link. On your digital credential page click “Add to LinkedIn ”, located on the left-hand side. Then go to your LinkedIn account and select “Add new profile section ”. Under “Accomplishments ”, select “Certifications ” and copy-and-paste the information from your digital credential page to your LinkedIn account, including the unique link to your digital credential.

To add your digital credential to your LinkedIn page, sign in to your FP Canada Portal and click on the ‘View my QAFP Digital Credential ’ link. On your digital credential page click on the social media icons on the right-hand side of the page to link your digital credential in any social media post such as a tweet or status update.


For additional information, visit the digital credential topics within the QAFP certification FAQ.

 

3. Frame Your Certification Diploma

Display your diploma or your annual certificate with an elegant customized wooden frame. Visit our partner store to choose from a variety of high-quality frames.

 

4. Wear Your Designation with Pride

QAFP certification magnetic pins are available for purchase through the FP Canada™ Portal.

 

5. Build Your Profile

Market your credibility as a QAFP professional through your listing in FP Canada’s official Find Your Planner” Tool which allows prospective clients to find a professional financial planners that have met FP Canada’s rigorous certification standards. The tool is featured on FP Canada’s consumer website Financial Planning For Canadians, referenced in social media posts and mentioned often in media. You can set up your profile on the “Find Your Planner” tool by featuring your contact information and adding details about your practice. Setup your profile by reaching out to us at info@fpcanada.ca or call 416-593-8587 or 1-800-305-9886.

 

6. Showcase the QAFP Mark Correctly 

QAFP MarkYou’ve met a high bar for certification to earn your QAFP designation. FP Canada encourages you to use the QAFP Mark extensively to showcase your certification as a financial planning professional. To maintain the integrity of your QAFP designation, it’s important to use the marks correctly. Please read the QAFP Marks Usage Guide thoroughly to be sure you understand how to use the Marks according to the rules.

Here are some rules when using the QAFP Mark online:
  • Use the certification marks as adjectives for approved nouns (e.g., QAFP™ professional, Qualified Associate Financial Planner™ Professional)

  • An exception applies when the QAFP™ acronym mark is used following an individual’s name (e.g., John Doe, QAFP)

  • The certification marks must be written in capital letters or small caps (e.g., Qualified Associate Financial Planner™)

  • The QAFP™ marks must appear with the trademark symbol (™).
For more information, read the QAFP Marks Usage Guide.
You are also responsible to comply with your organization’s communications style guide, compliance policies and electronic media policies. Be sure to adhere to these when setting up your profile.

  • Qualified Associate Financial Planner™ professional. Financial planning for all stages of life.

  • Qualified Associate Financial Planner™ professional, Investment & Retirement Planning at FINANCIAL INSTITUTION.

  • Jane Doe, QAFP™ | Investments & Retirement Planning, FINANCIAL INSTITUTION | 500-555-5555
  • Jane Doe, QAFP™ @sampletwitteruser
    Qualified Associate Financial Planner™ professional. Financial planning for all stages of life. Where Confidence Begins™

  • Jane Doe, QAFP™ @sampletwitteruser
    Financial Planner, Investment & Retirement Planning at FINANCIAL INSTITUTION.

  • Jane Doe, QAFP™ lives in Winnipeg, MB and provides personalized financial planning for clients from all walks of life.
  • Jane Doe, QAFP™
    Financial Planner
    jane.doe@examplefinancialorg.ca
    Where Confidence Begins™

  • John Doe
    Qualified Associate Financial Planner™ professional
    john.doe@examplefinancialorg.ca
    500-555-5555

 

 

Enhance Your Practice

 

 

1. Stay Up To Date: FP Standard

This industry publication, issued bi-annually, is your key source for staying current with news, events, ideas and trends in the financial planning profession.
Read the latest issue  |  Download the PDF
Read the Fall 2020 issue  |  Download the PDF

 

2. Leverage Sample Social Media Content

Looking to build your social media presence as a financial planner? We have you covered with ready-to-use social media posts that can be shared from your own social media accounts.

Ready-to-use social media posts
You can also follow us to stay up-to-date with more content, news, updates and discussions about the profession.

    

 

3. Financial Planning Research Studies

As financial planning continues to evolve, research equips planners with practical information and techniques that can elevate your practice. Incorporate these insights into your discussions with clients and peers and leverage the research findings into your practice.
2021 Financial Stress Index

The 2021 Financial Stress Index shows that even in the midst of the enduring COVID-19 pandemic, nearly two-in- five (38%) Canadians continue to rank money—not personal health—as their No. 1 source of stress.

  • More than half of Canadians (51%) have lost sleep over money concerns
  • One-third (31%) say financial stress has caused health issues, up significantly from 18% in 2020.

Canadians who work with a professional financial planner were significantly more optimistic about their financial future and were far less likely to say money stress led to health problems, compared to those who don’t work with a planner (20% vs 31%).

As a QAFP™ professional, you are in a position to continue to help Canadians with their immediate financial planning needs and help them plan for the future.

Go to the 2021 Financial Stress Index page to read the research results, download the new White Paper and finds tools that will help your share the insights with your clients and colleagues. The Financial Stress Index is an ongoing study commissioned by FP Canada that compares Canadians’ financial stress since 2014.

 

A survey by FP Canada finds that Canadians are experiencing two vastly different pandemics. 

  • Half (50%) of working Western Canadians say they’ve suffered a job loss or wage/hour reductions, compared to one-in-three in the Eastern Canada
  • More than 34% of Canadians reported an increase in household expenses over last year
  • Nearly 40% of Canadians said their work lives have been impacted negatively by the pandemic
  • About 20% of working Canadian women say they’ve been forced out of the labour force entirely

The survey also shows how working with a professional financial planner is beneficial during good times and bad and how a financial planner can help clients adapt quicker to changing financial realities. Read through and use the data to better articulate the value you bring to clients as a financial planner.

Read more on the Updates & Insights page.

Read the survey results on FinancialPlanningForCanadians.ca.

A survey by FP Canada finds that 35% Canadians feel their bank accounts cannot withstand another financial emergency, up from 33% from two years ago.

As a financial planner, you are in a position to provide additional confidence to Canadians not only with respect to their financial plans, but also to their current financial situation. From debt management to emergency funds, the study shows there are key opportunities to support your clients’ finances.
Read more on the Updates & Insights page.

Read the Study Results on FinancialPlanningForCanadians.ca.

A survey from FP Canada reveals that one in three Canadians feel they will never recover from a pandemic. However, those who work with a financial planner are much more confident of their financial health.

Use the study to better understand the impact of COVID-19 on your clients that may not be apparent in a typical financial plan review.
Read more on the Updates & Insights page.

Read the Study Results on FinancialPlanningForCanadians.ca.

What might be stopping Canadians from seeking professional financial planning services? A study by FP Canada shows four-in-10 Canadians say they have a reason preventing them talking about money issues with a financial planner. Reasons include not enough money, afraid of being judged and it would cause stress, among others. Use these findings to adapt your client conversations.
Read more on the Updates & Insights page.

View the Study Results.

A study by FP Canada shows that nearly one-in-four Canadians feel money is a taboo topic, ranking it alongside other time-honoured, forbidden subjects such as politics, sex and religion. Read the study for insights into why people may not be comfortable talking about money and how you can encourage your clients to discuss these topics.
Read more on the Updates & Insights page.

Read the Study Results on FinancialPlanningForCanadians.ca.

 

FP Canada Research Foundation™

The FP Canada Research Foundation is committed to technical research that examines and challenges current practices in financial planning, behavioural research that examines the impact of human behaviour on effective financial planning, and research that examines the benefits of financial planning on society as a whole. See the FP Canada Research Foundation Research & Resources page for the latest content.

 

The FP Canada Research Foundation™ funded a study to investigate why the majority of Canadians take CPP and QPP benefits at 65 or earlier, when in many cases they should wait until age 70. Dr. Bonnie-Jeanne MacDonald, Director of Financial Security Research of the National Institute on Ageing, led the study.

This research provides valuable insights to help planners better guide their clients to making the best possible choices when planning for retirement.
Read the research paper on the FP Canada Research Foundation website.

Many financial planners note that their clients do not always take action on the plans they deliver and discuss with their clients. But a survey funded by the FP Canada Research Foundation found that only 39% of clients surveyed felt that their financial plan was explained in a way they understood, and only 38% felt that the level detail of their plan was appropriate.

Examine the findings from the Implementation Gap Research to better support your client through the implementation stage.
Review the Executive Summary, use the Practice Notes and read more on the FP Canada Research Foundation website.

 

4. 2020 Definitions, Standards and Competencies Guide

The Canadian Financial Planning Definitions, Standards and Competencies is the unified, definitive source on financial planning definitions and professional standards. Reference this publication to better understand the principles and standards that you are expected to follow in the process of all types of financial planning engagements and guide the delivery of your professional services.
View book: English   |   French
Download book: English   |   French

 

5. Financial Planning Body of Knowledge

The Financial Planning Body of Knowledge describes the knowledge QAFP professionals are expected to have on 12 key financial planning topics. Updated regularly, it is an important professional resource. Building on the Canadian Financial Planning Definitions, Standards and Competencies, the Financial Planning Body of Knowledge defines the holistic nature and scope of financial planning and is essential to the demonstration of competence in fundamental financial planning practices, financial planning areas and professional skills. This reference can assist you to maintain the currency of your knowledge and may cue educational or professional development needs.

 

6. 2021 Projection Assumption Guidelines

Since 2015, FP Canada and Institut québécois de planification financière (IQPF) have released unified Projection Assumption Guidelines. You can use the Guidelines to establish reliable assumptions to use in making long-term projections that are free from potential biases or predispositions, and that are based on evidence and research. The use of the Guidelines is strongly encouraged to promote trust and confidence in your projections, given its objectivity and basis in reliable sources.
English  |   French
Addendum to the Projection Assumption Guidelines
A companion to the Guidelines, this addendum contains the data sources on which the Guidelines are based, the specific calculations for inflation and guidelines for rate of return.
English  |   French
Questions? Read the Frequently Asked Questions.

 

 

Resources for Clients

 

 

1. Consumer Newsletter – Here’s the Plan

Encourage your clients to subscribe to FP Canada’s free consumer semi-monthly email newsletter, Here’s the Plan. Each issue provides financial planning tips which underline the value of working with a financial planning professional. Topics include teaching children good financial habits, managing money stress, and how best to use your tax refund.

 

2. Consumer Website – Financial Planning for Canadians

Amplify the awareness for financial planning and reinforce the value of your services as a professional financial planner by sharing FP Canada’s consumer website Financial Planning for Canadians with your clients. It features over 140 articles, videos and infographics to help your clients understand the benefits of financial planning with a professional. Our consumer website can also be a great source of content for publishing on your social media accounts.

 

3. Here’s Your Plan Brochure

Reinforce the value that you provide as a professional financial planner and give clients and prospective clients the tools to evaluate their financial situation. Printed copies of Here’s Your Plan brochures are now available for purchase through your FP Canada Portal.
Share the Here’s Your Plan brochure with clients before your virtual meeting.

 

4. Understanding Your Own Financial Wellness Questionnaire
(Updated in 2020)

Based on the Financial Wellness Study and with the financial support of the FP Canada Research Foundation, CPA Canada developed the Financial Wellness Guide, an interactive questionnaire that helps Canadians understand money basics and how to apply learnings to improve their own lives.
Share the questionnaire with clients as a discovery exercise to help identify areas where they may want guidance from you as a professional financial planner.
Share the Financial Wellness Guide Interactive Questionnaire.
Read more on the FP Canada Research Foundation website.